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Users will soon have a updated setting that permits them to cut down on the quantity of AI-created media appearing in their timelines. This move comes as the platform announced that it presently contains in excess of 1 bn AI videos.

Pilot Phase and Launch

The new functionality is undergoing trials over the following weeks before a widespread rollout. This development aligns with a increase in AI-generated material, spurred by recent video-generation tools.

AI Content on Other Platforms

Studies have shown that almost one in 10 of the most rapidly expanding channels on another major platform only show content made by AI. A significant portion of this output is deemed “AI slop”, a term for inferior, bulk-generated content that is frequently nonsensical or surreal.

Our research shows that numerous viewers appreciate content made with AI tools, ranging from digital art to educational videos, and we want to provide users the option to increase or decrease of that, based on their own preferences,” commented a spokesperson.

Volume and Proportions

TikTok shared that there are currently 1.3 billion videos on its app labeled as artificially created. Collectively, over 100 million videos are uploaded to the app every day, making AI-generated material a relatively small portion of its complete catalog.

How to Adjust Settings

Users will be able to limit or boost the amount of artificial media they see by accessing the topic control option in the platform and selecting AI-made media. Other topics that currently be modified under the setting cover news, clothing, beauty, and movement.

Content Labeling and Policies

Its rules oblige users to tag convincing artificially created content, and it prohibits malicious deepfakes of well-known individuals or emergencies. Any believable AI-generated clip that is without a tag can be taken down under its terms of service.

Furthermore, the platform will now apply an “AI-made” label to content created with its built-in AI features, or detected by an industry-wide initiative for recognizing content made by AI. This measure is intended to stop users from seeking to bypass the disclosure requirement.

AI Literacy Programs

The company is also launching a $2m awareness program for specialists and organizations to create informative material about responsible artificial intelligence. This initiative will assist non-profit groups specializing in educating programming and robotics.

Content Safety Approach

The platform has defended its safety measures, amid controversy over intentions to make redundant numerous review team members in the United Kingdom. It is planning to reduce hundreds of positions in its trust and safety team in its British office, with worker representatives and digital protection specialists expressing worry that people are being substituted by machine-led review.

A company official clarified that human moderation would remain essential, but automated tools can safeguard staff by filtering out the most distressing content before it gets reviewed by staff. TikTok stated a 76% decrease in shocking and graphic content reviewed by safety staff over the last 12 months due to the use of its AI tools.

We believe it is crucial to integrate people and machines to maintain a secure environment,” she said. “We’ll have humans as involved in the system, but we also think it’s extremely critical to reduce exposure to dangerous material as swiftly, which is why a lot of the machine support is making a difference work at speed.”